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9090 DESTINY USA DRIVE
SYRACUSE, NY 13204
315.466.6000

INSIDE SCOOP

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December 2016 Traveler

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Destiny USA sends “Holiday Greetings” to all of our Tourism Partners:

As the year winds down, we wanted to let you know that it’s been a great year for Destiny USA (a record 65% increase in motor coach visitation) and we appreciate your patronage. In an effort to keep our environment fresh and ever-evolving, we added several new brands to our appealing mix throughout 2016 for the enjoyment of your clients.

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Ginormous shopping at New York’s largest shopping, dining and entertainment destination: Destiny USA!

Our new offerings include:

At Home, EbLens, BG Cowboys Saloon, Escape the Mystery Room, Gannon’s Homemade Ice Cream, It’Sugar, Kraze Burger, King Fu Tea, Lush, Think Geek, Torrid, Vans and more!

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At Home: the home decor superstore!

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Think Geek: for the gadget lover in all of us!

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YEE-HAH! BG Cowboys Saloon is now OPEN!

Embassy Suites by Hilton – Destiny USA Hotel Update:

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Construction on our 209 room Embassy Suites is progressing well ahead of schedule. The concrete construction has already been completed. The significant “topping off” milestone was reached by Hueber-Breuer Construction Co., following 77 days of work, including 26 concrete pours totaling 5,930 cubic yards of concrete. Construction efforts have now shifted to enclosing the hotel and then development of the interior with an anticipated opening of fall 2017.

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Destiny USA’s onsite Embassy Suites hotel, seen in November. Opening fall 2017.

Our Newest Amenity for Registered Tour Groups Continues for 2017:

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Rose Hapanowich, Destiny USA’s director of travel and tourism with a bag as big as the shopping at Destiny USA!

Response has been phenomenal from groups for our “ginormous” tourism-themed souvenir oversized shopping bags when they are passed out at guest services, so we plan to continue offering them for your clients next year. Simply register your groups in advance so we will be prepared.

Rolling Out the ICE Carpet for Winter

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While the rest of the world is bracing for the coldest months of the year, Visit Syracuse is rolling out the “ice” carpet for winter. To help kick off a new winter campaign introducing Syracuse as the Official Home of Winter, Visit Syracuse has installed a display as big as the season, on the third floor of Destiny USA and launching a video series on winter himself.

“Winter is a badge of honor for Syracuse and Central New York and it is time to tell the rest of the world all about it,” exclaimed Visit Syracuse President David Holder.

Syracuse is one of the snowiest cities in the U.S. and most other big cities with a population of more than 100,000 people, can’t even compete. Syracuse usually wins the Golden Snowball award (snow contest between New York State cities) as well as the national contest, the Golden Snow Globe. We don’t shut down for the winter; we bundle up and plunge right in. Here, winter is loved, defended and welcomed; which is why winter is moving to Syracuse!

HAVE YOUR CLIENTS VISIT OUR WINTER DISPLAY

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The display, located on the third level of Destiny USA, beside TGI Friday’s, includes a huge Official Home of Winter wall, with six fun characters participating in winter activities. A path of snowflakes leads mall-goers to the display.

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WINTER CONTEST

Destiny USA guests are encouraged to enter the WINter Photo Contest by taking a pic of themselves as one of the characters at the winter wall by sharing the photo on Twitter, Instagram or Facebook and including the three hashtags: #CNY #HomeOfWinter #DestinyUSA. A prize will be awarded EVERY week and all winners will be entered into a Grand Prize Drawing at the end of March 2017.