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Renovated Hollister Co. Opening Saturday at Destiny USA

Published: 07/08/2016

California beach-inspired retailer set to open after completing second phase of remodel —

Syracuse, NY – Get ready for beach vibes and summer style with Hollister Co. at Destiny USA. Known for its effortless fashion, the laidback, California-lifestyle brand has completed an in-store renovation emphasizing the beautiful beaches, open blue skies, and sunshine that inspire its trendy look. The remodeled Hollister will open Saturday and can be found on the second floor of Destiny USA, next to Build-A-Bear.

Called the fantasy of Southern California, Hollister Co. shares visions of a beach lifestyle with the world with its cool and accessible designs. In 2014, Hollister Co. brought those beaches to Destiny USA with an eye-catching storefront transformation, installing a digital display continuously broadcasting the coast and the brand’s summer fashion. This season’s remodel completed what Hollister Co. began two years ago, updating the retailer’s in-store style.

“Hollister’s remodel is an update that’s perfectly in season,” said Aiden McGuire, director of marketing, Destiny USA. “This is a great opportunity for our shoppers to check out Hollister’s beachy summer style along with all of the new changes the brand has brought to their location here at Destiny USA.”

Hollister Co.’s parent brand, Abercrombie & Fitch Co., operates more than 800 Abercrombie & Fitch, abercrombie kids, and Hollister Co. stores worldwide. New York and East Coast shoppers can find Hollister Co. at locations throughout the Pyramid portfolio, with stores at Champlain Center, Crossgates Commons, the Galleria at Crystal Run, Holyoke Mall, Kingston Collection, Palisades Center, Poughkeepsie Galleria, Salmon Run Mall, Sangertown Square, and Walden Galleria.


About Destiny USA

Shopping, dining and entertainment so big, it needed its own zip code. Welcome to Destiny USA—New York’s largest destination of its kind with over 250 places to shop, dine and play, visited by 26 million guests every year. From an antique carousel to the world’s largest suspended ropes course at WonderWorks to tropical destination Margaritaville, Cheesecake Factory and retail and outlet brands like Apple, Nordstrom rack, Michael Kors and more, there’s something for everyone at Destiny USA. And all of it under one roof with perfect weather year round. Discover the Destiny USA experience and plan your next visit at www.destinyusa.com.


About Abercrombie & Fitch Co.

Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands. At the end of the fiscal year, the Company operated 754 stores in the United States and 178 stores across Canada, Europe, Asia and the Middle East. The Company also operates e-commerce websites at www.Abercrombie.com, www.abercrombiekids.com and www.HollisterCo.com.