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Published: 01/25/2017


Syracuse, NY (January 25, 2017) – Watch out New York City, the Salt City is invading the Big Apple! This week, Visit Syracuse and Destiny USA will work together to promote the region at two major media events: The New York Times Travel Show and the International Media Marketplace (IMM)… and they’re taking Celebrity Chef Julie Taboulie and Otto the Orange with them!

“When it comes to shopping, dining and entertainment in New York State, it doesn’t get any bigger than Destiny USA,” said Aiden McGuire, director of marketing, Destiny USA. “With more than 250 retailers and outlets, 45 dining options to suit any taste and 17 entertainment options, there’s no shortage of ways to experience the region’s largest tourist attraction. We are incredibly excited to team up with Visit Syracuse and Syracuse University at the New York Times Travel Show along with Celebrity Chef Julie Taboulie to once again share our unique experiences with travelers looking for their next adventure.”

Last year, the New York Times Travel Show welcomed almost 30,000 travelers and tourism industry professionals, over three days. While the two organizations will be able to reach more than 20,000 consumers, media opportunities will be the big draw for Central New York’s biggest tourist attraction and destination marketing organization.

Speaking of media opportunities, the day before the NY Times Travel Show, Visit Syracuse and Destiny USA will also work as a team at IMM. The media marketplace is now established as the industry’s leading platform for travel and tourism brands to meet media by appointment. For one day, exhibitors will have a dedicated branded table where they can brief numerous top-flight travel journalists, editors and broadcasters on their forthcoming news, events and developments.

“This is a one-stop shop and fantastic way to sell Syracuse to travel journalists,” said Visit Syracuse Communications Director Nikita Jankowski. “We will get to share general information with those unfamiliar with the Syracuse tourism product as well as what’s new in the area.”

Collaborating with Destiny USA again this year, Visit Syracuse’s goal is to have the Greater Syracuse Area featured in several travel articles to encourage travel to the Salt City and make Syracuse a buzz word!

International Media Marketplace: Visit Syracuse and Destiny USA will attend IMM on January 25, 2017 with a minimum of 15 media appointments.

New York Times Travel Show: Visit Syracuse and Destiny USA will have a booth in the New York State aisle of the New York Times Travel Show January 27-29, 2017. Julie Taboulie will conduct a live “winter-themed” cooking demonstration, on Saturday, January 28, 2017 at noon, on the Family Travel Stage. Otto the Orange will be present in the afternoons of Saturday, January 28 and January 29, 2017.

For more information, contact Visit Syracuse Communications Director Nikita Jankowski at 315-706-4443, njankowski@vistsyracuse.com or Destiny USA Director of Marketing Aiden Mcguire at 315.454.2808, AMcguire@destinyusa.com


Click here for the PDF version of this release.


Shopping, dining and entertainment so big, it needed its own zip code. Welcome to Destiny USA—New York’s largest destination of its kind with over 250 places to shop, dine and play, visited by 26 million guests every year. From an antique carousel to the world’s largest suspended ropes course at WonderWorks to tropical destination Margaritaville, Cheesecake Factory and retail and outlet brands like Apple, Nordstrom rack, Michael Kors and more, there’s something for everyone at Destiny USA. And all of it under one roof with perfect weather year round. Discover the Destiny USA experience and plan your next visit at www.destinyusa.com.



Visit Syracuse is an affiliate of CenterState CEO and Onondaga County’s official marketing organization for tourism related economic development; leading the production of over $850 million in direct visitor spending annually. The organization aims to strengthen the positive awareness of the City of Syracuse and Onondaga County as a convention and visitor destination; to increase revenues and stimulate economic development and growth for the community. If you want to know how much there is to do in Syracuse, check out visitsyracuse.com