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Build-A-Bear Workshop Remodels its Space at Destiny USA; Will Open Temporary Location Feb. 1

Published: 01/29/2016

Syracuse, NY- Build-A-Bear Workshop, an interactive destination at Destiny USA where guests can create personalized furry friends, is making its iconic in-store experience more fun than ever for kids of all ages with a complete remodel of its location on the second floor. During the renovation, Build-A-Bear Workshop will occupy a temporary space located on the second floor of Destiny USA next to Wilson’s Leather beginning February 1. The renovation of its permanent space is expected to be completed in late March.

“We are incredibly excited to see the transformation of the iconic Build-A-Bear Workshop, which has meant so much to guests of all ages at Destiny USA,” said Aiden McGuire, director of marketing, Destiny USA. “We’re confident that our guests will find the new Build-A-Bear Workshop experience even more memorable and look forward to its sophisticated new logo, store set-up and more with our guests this spring.”

As part of an ongoing, company-wide brand refresh, the remodeled Build-A-Bear Workshop store at Destiny USA will be designed to increase productivity and optimize space while updating the overall brand look.

New elements include:

  • Bigger than ever (seven-feet tall!) Build-A-Bear stuffer prominently placed in the store’s center
  • New “Inspiration Wall” displaying different trends and fashions tied to pop culture, giving guests creative ideas for making each furry friend their own
  • Sophisticated new logo, store set-up and color palette
  • Updated storefront, featuring Build-A-Bear’s distinctive signature teddy bear silhouette



About Build-A-Bear

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a total revenue of $392.4 million in fiscal 2014. For more information, visit the Investor Relations section of buildabear.com.