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Published: 11/18/2019

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Syracuse, NY (November 18, 2019) – Remember the time when it snowed inside Destiny 2019 11 7 snowshow emailerUSA? No? Well you’re about to! Starting Thanksgiving weekend, Nascentia Health and NewsChannel 9 will present the very first Incredible Indoor Snow Show inside Destiny USA.


Destiny USA will bring the magic of winter indoors, with a magical snowfall in the Center Atrium every weekend (Friday, Saturday and Sunday), throughout the month of December. Each snow show will feature a 30-minute tribute to holiday movies and music, emanating from the large LED Display above the Center Atrium, immediately followed by seven minutes of the Incredible Indoor Snow Show. The events will be designed to attract families, celebrate the holiday season and create a sense of community.


“We’ve had at least four unannounced test runs of the indoor snow show and the reactions from the shoppers that happened to be present were priceless,” said Destiny USA Director of Marketing Nikita Jankowski. “The looks of wonder, intrigue and pure joy were so refreshing to witness. We’re excited to host this magical experience.”


According to NewsChannel 9 and the Weather Channel, Syracuse is the snowiest big city in the country, which is why Destiny USA, Nascentia Health and NewsChannel 9 decided to find a new way to celebrate it.


“Since Syracuse is known for our winter weather why not embrace the snow by bringing it indoors to Destiny USA during the holiday season,” said NewsChannel 9 Chief Meteorologist Jim Teske. “It’s a perfect match!”


The public will also be asked to participate by sending in their favorite winter or holiday photographs to NewsChannel 9’s website. The photos will circulate on the LED Display screen during the actual snowfall, over a holiday music track, mixed by Destiny USA’s official DJ, DJ Bella.