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rue21 Set to Open New Store amidst Robust Summer Season

Published: 04/19/2022

2022 04 19 rue21 barricade

— After recent store openings exceeded expectations by 50%, retailer doubles down on customer strategy — —


Syracuse, NY (April 19, 2022) – rue21, one of the nation’s fastest growing specialty retailers, will open a new store at Destiny USA during the robust summer shopping season. The young women’s fashion retailer will be taking over a 5,200 sq. ft. space on level 1 of the shopping center across from American Eagle this summer. The retailer, which serves the 15-25 Gen Z customer, became a pandemic-era anomaly when it experienced double digit growth last year, enabling aggressive investment in its physical and digital footprints.

As many retailers were closing stores during the pandemic, rue21 opened three new stores last year that outperformed expectations by more than 50 percent. Destiny USA’s high traffic volume and draw as a travel and tourism destination make it the ideal location for rue21’s next retail location. The retailer attributes the stores’ success to its data-driven site selection process that is laser-focused on its customer profile. The real estate selection process requires that each location matches perfectly with its customer demographics. Additionally, field teams participate by visiting every site prior to a new location approval.

“We are excited to welcome rue21 to the Destiny USA experience, further diversifying our offering of brands that our guests are excited about,” said Alannah Gallagher, Director of Marketing at Destiny USA. “rue21 will deliver essential options for on-trend apparel and accessories that we know our shoppers and guests enjoy.”

Additional stores are projected to open into 2022. rue21 customers can also shop online at www.rue21.com.


About rue21
rue21 is one of the nation’s fastest growing retail destinations, offering a combination of on-trend, quality, and affordable fashion within apparel and accessories, beauty, intimates, and activewear that enable girls and guys, ages 15-25, to explore and express their individuality and personal style. Headquartered just north of Pittsburgh, Pennsylvania in Warrendale, they operate over 652 stores in 45 states and online at www.rue21.com.