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The Lads from Liverpool are Coming to ‘The Muzium’ at Destiny USA

Published: 10/19/2017

— The Magical History Tour: A Beatles Memorabilia Exhibition will be the first limited engagement showing at Destiny USA’s latest third-level attraction, The Muzium, featuring high-quality traveling exhibitions of art, science, and history

Syracuse, NY – For the first time, travelers and tourists alike will experience the lives of the Fab Four through the eyes of John, Paul, George and Ringo at Destiny USA’s latest third-level attraction, The Muzium, located across from Margaritaville. The Muzium’s first limited engagement showing, The Magical History Tour: A Beatles Memorabilia Exhibition will be opening early November and take visitors on a journey not to miss. Almost everyone knows their story, from the formative years of the Beatles in Liverpool and Hamburg, to the screaming fans across the world, and into the studio for the creation of some of the most groundbreaking music in history. But now everyone has the chance to experience this saga in person. The Magical History Tour offers guests the opportunity to retrace the steps of the Beatles with the best private collection ever assembled.

“After more than 50 years, the greatest cultural force the world has ever seen is back in Syracuse to amaze guests all over again,” said Aiden McGuire, director of marketing, Destiny USA. “As an international tourist destination, we are excited for our guests from all over the world to experience the Beatles’ incredible musical career through the most comprehensive collection of artifacts and memorabilia ever seen in this one-of-a-kind exhibition at The Muzium.”

“EDG and our partners, Peter Miniaci & Associates, are thrilled to tour an exhibition that brings smiles to the faces of multi-generational museum visitors and Beatles fans to Destiny USA, said Amy Noble Seitz, Founder and CEO of EDG. “Kids and their parents, or grandparents and grandchildren will enjoy the exhibition together. We are thrilled to be working with Destiny USA, who celebrates educating and entertaining their guests with meaningful and crowd-pleasing exhibitions.”

Fans and visitors will experience the exhibition in a fast-forward journey from birth to fame to breakup and beyond, that is divided into robust galleries, which include:

Beginnings, Influence and Life in Liverpool: Our story begins by immersing guests in the atmosphere of late 50s/early 60s Liverpool. Part of the very stage that supported some of the band’s early shows is on display, as well as instruments, personal letters and photographs, and various documents detailing the growing fame of the Fab Four. These artifacts are incredibly rare, as they come from a part of the band’s history before it was illuminated by the international spotlight.

Life on the Road:  Next, guests are swept up in the hysteria as the Beatles take America, and the world, by storm. See and hear what it was like to experience one of their concerts from their perspective, and immerse yourself in the amazing volume of Beatles merchandise produced, from replica instruments to clothing, costumes, board games and trading cards. Become your favorite Beatle as you interact with the fashion that set the lads from Liverpool apart.

Innovation in the Studio: You’ve already heard the music. Now is your chance to discover how the Beatles’ music was created: by mixing it yourself. Explore the cutting-edge techniques used in the studio to craft some of the most enduring music in history. This gallery places guests right in the studio, up close and personal with the tools that built some of the greatest rock and roll albums of all time.

The Decade of the Break-up: The dissolution of the greatest rock band of all time leaves us all a bit sad, however it was not just an end, but also a beginning. This gallery is an exploration of the lives and careers of the individual members post-Beatles. It explores the different paths each Beatle has taken, both musically and personally, and presents an astounding collection of artifacts from this period, including the last autograph John Lennon would ever sign.

“It’s already been an amazing autumn in Central New York with the Paul McCartney tour passing through Syracuse just a few weeks ago. Now, Beatles fans of all ages can continue to re-live the most incredible decade of popular music with The Magical History Tour exhibit at Destiny USA,” said Paul Davie, executive director of BeatleCuse Productions, Inc. “From their days growing up in Liverpool, UK to ‘invading’ America on the Ed Sullivan Show and Shea Stadium, and all the way through Sgt. Pepper, Abbey Road and the rooftop, this exhibit is a Beatles fan’s dream come true!”

The Magical History Tour: A Beatles Memorabilia Exhibition is not endorsed by, sponsored by, associated with, orotherwise affiliated with The Beatles, Apple Corps Ltd., or any member of The Beatles or their representatives.

The exhibition is a collaboration between Exhibits Development Group, exhibition producer, manager, and distributor; and PMA Collective, co-producer and memorabilia collection owners. The culmination of the world-class talent brought to the table by each party ensures that this is an undertaking of the highest quality, from the memorabilia to design to production.

A special “Abbey Road” photo spot wall mural will be created over the next week on the 3rd level next to The Muzium encouraging Destiny USA guests to snap and share their iconic Abbey Road pose on social media with Destiny USA for chance to win free admission to the The Magical History Tour exhibit.


About Exhibits Development Group (EDG):

The Exhibitionists are dedicated to the development, production, marketing,and distribution of traveling museum exhibitions and cultural projects. EDG serves as a partner to museums, foundations, collection owners and other exhibition organizers, in the U.S. and abroad in the care and stewardship of their exhibitions and collections. EDG’s mission is to initiate and promote international cultural and intellectual exchange by bringing high-quality traveling exhibitions of art, science, and history to broad and diverse audiences.

About Peter Miniaci and Associates:

PMAC has made its company successful based on the cornerstone of honesty and integrity in management of its collections and partnerships. With a combined experience of over 60 years as collectors of Beatles memorabilia, its collections and connections make them leaders in the world of Beatle knowledge. PMCA is proud of their role of showcasing the legacy and phenomenon that is the Fab-Four.

About Destiny USA

Destiny USA is New York’s largest shopping, dining, outlet and entertainment destination and the sixth largest shopping center in the U.S. Centrally located in Syracuse, Destiny USA is visited by 26 million guests annually and consistently draws from a 4-hour drive and attracts tourists from all 50 states, Canada and worldwide. An unparalleled mix of shopping, dining, outlet and entertainment—all under one roof—combined with its new, onsite Embassy Suites by Hilton hotel cement Destiny USA’s reputation as a premier tourist destination. Plan your next visit to Destiny USA, Trip Advisor’s #1 travel destination in Central New York, today at www.destinyusa.com.

About Pyramid Management Group, LLC

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.