Syracuse, NY – Athleta, a fitness apparel brand exclusively for women and girl, owned by Gap Inc., is now open at Destiny USA.
Athleta creates versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls to reach their limitless potential. Founded in 1998, Athleta integrates performance and technical features across its collection to carry a woman through her life in motion. In 2016, the company launched Athleta Girl, mirroring its signature performance in styles for the next generation.
“It’s no longer a matter of performance or style as Athleta exists at the intersection of fashion and fitness,” said John Fazio, director of marketing, Destiny USA. “Combined with their strong focus on quality, Athleta is a brand that our guests will really love.”
The new store is located on the second level of Destiny USA, near Apple, and focuses on sustainable practices, including fabric and fiber development and technologies. In-store perks include free fitness classes, free hemming, a fitness professional discount program and expert fit stylists.