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Athleta Premium Fitness & Lifestyle Apparel Heading to Destiny USA

Published: 05/01/2018

Syracuse, NY – Athleta, a fitness apparel brand exclusively for women and girl, owned by Gap Inc., is bringing their active lifestyle clothing to Destiny USA this summer.

Athleta creates versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls to reach their limitless potential. Founded in 1998, Athleta integrates performance and technical features across its collection to carry a woman through her life in motion. In 2016, the company launched Athleta Girl, mirroring its signature performance in styles for the next generation.

“Athleta is one of the most buzzed about and in-demand brands across the country,” said John Fazio, director of marketing, Destiny USA. “They live their brand by focusing on premium quality, high performance, versatility and total feminine style. We’re excited to bring yet another unique retailer to Destiny USA.”

The new store will be located on the second level of Destiny USA, near Apple, and focuses on sustainable practices, including fabric and fiber development and technologies. In-store perks include free fitness classes, free hemming, a fitness professional discount program and expert fit stylists.

“We are thrilled to bring Athleta to Syracuse, and to become part of the Destiny USA community,” shares Susan Goss Brown, VP of store operations, Athleta. “Our brand stands for inclusivity and encouraging women to come together and uplift one another. We look forward to introducing our free classes and events to Syracuse and forging new relationships both with our neighboring retailers and the community here at Destiny USA.”


About Destiny USA

Destiny USA is New York’s largest shopping, dining, outlet and entertainment destination and the sixth largest shopping center in the U.S. centrally located in Syracuse, Destiny USA is visited by 26 million guests annually and consistently draws from a 4-hour drive and attracts tourists from all 50 states, Canada and worldwide. An unparalleled mix of shopping, dining, outlet, and entertainment—all under one roof—combined with its new, onsite Embassy Suites by Hilton hotel cement Destiny USA’s reputation as a premier tourist destination. Plan your next visit to Destiny USA, Trip Advisor’s #1 travel destination in Central New York, today at www.destinyusa.com.

About Pyramid Management Group, LLC

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts, and Virginia. For over 40 years, Pyramid has led the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.