Why Syracuse? Why Now?

Syracuse, New York is at the heart of a vibrant tourism region. One that is rich in culture and natural resources. Based on industry estimates, we anticipate over 20 million people will visit Destiny USA each year after Arendi opens.

After all, it’s within a single day’s drive for over 130 million people, and less than a one-hour flight from major metropolitan areas like New York, Boston, Philadelphia, Pittsburgh and Toronto.

Destiny USA is not your average destination. The typical consumer is expected to shop longer, buy more items and spend more than the national average. Carousel Center, the current retail hub of Destiny USA, is positioned for growth in an untapped market. Extensive research reveals why the time is right time to tap that market:

  • A trade area in excess of 2.5 million people
  • Ranked the #1 tourist destination in Central New York
  • 17 million annual customer visits logged, making it the dominant consumer destination in Central New York
  • Performance above national averages*:
    • 4.4 number of stores shopped vs. national average of 2.6
    • 2.2 purchases per store vs. national average of 1.48
    • $108.71 spent during a visit vs. national average of $71.40
    • 1 hour, 37 minutes visit vs. national average of 1 hour, 2 minutes

  • 9% of households within the 19 surrounding counties earn over $150,000 per year**
  • 24% of the mall’s 17 million visitors earn over $100,000 per year**

*National statistics provided by Stillerman Jones benchmark studies
** RL Polk and Company license plate survey, December 2007

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